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PurFresh™ solution utilizes clean technologies to reduce decay, control against over-ripening and enhance food safety of fruits and vegetables in transit
PurFresh debuts today at the International Refrigerated Transportation Association annual conference in Arizona
LIVERMORE, Calif. - April 23, 2007 - Novazone, the leading provider of clean technology solutions for food and water including advanced ozone-based applications, today announced the launch of PurFresh™, a solution for reducing decay, controlling over-ripening and enhancing food safety of fresh produce during transit.
PurFresh utilizes ambient oxygen from outside air and converts it to ozone, a natural form of electrified oxygen. Ozone is delivered continually by Novazone’s PurFresh product into shipping containers, trucks and trains at a specific dosage where its concentrations are carefully maintained in the parts per billion ranges. When properly controlled, ozone is extremely effective in killing microorganisms such as mold, bacteria and viruses that lead to decay and food safety risks. In addition, ozone reacts with a ripening hormone, ethylene, to slow the ripening process naturally, leading to higher quality produce with longer shelf life. After doing its work, ozone instantly converts back into pure oxygen leaving no residue and having no impact on product appearance, taste and nutrition.
“Exports are the fastest growing part of the food industry,” said David Cope, president and chief executive officer of Novazone, Inc. “With increased trade come longer times to market, multi-party interactions and a greater risk of decay and food safety issues. It is estimated that as much as 30% of fresh food is subject to microbial contamination and decay between harvest and the consumer. Imagine if you could use a clean technology such as oxygen to recapture a portion of that loss by stopping decay, extending shelf life and enhancing food safety for all produce shipped globally - this is what PurFresh is all about.”
PurFresh is easy to install, operate and maintain, and can be used in both regular and controlled atmosphere environments. PurFresh’s preventative benefits are of particular interest when it comes to the transportation of organic produce, which has inherent decay risks due to the absence of powerful chemicals, such as fungicides, commonly used on conventional produce. Ozone is approved as a food contact substance by the FDA and certified organic by the USDA.
“Our Novazone system has enabled us to address our proactive determination to provide the safest product possible,” said Andrew Marcelli, director of marketing for New York City-based Lucky’s Real Tomatoes. “This system helps us keep our ripe, flavorful tomatoes clean, fresh and safe. We’re excited to soon integrate Novazone’s PurFresh solution to transport our product, in peak condition, in a manner that is both organic and environmentally responsible.”
About Novazone, Inc.
Novazone is the leading provider of clean technology solutions for food and water including advanced ozone-based applications for cold storage and disinfection. Consumers around the world are demanding fresher and safer consumable food and water products. With year-round, global sourcing, transportation and distribution of these products, comes an increase in the risk of both accidental and intentional contamination from microorganisms, pests and chemicals. Novazone couples applied food science with patented ozone technologies to provide an environmentally friendly means of reducing water and airborne pathogens without the use of harmful chemicals, making food and water fresh and safe naturally. The company incorporates an array of patented technologies into complete, automated systems with unsurpassed reliability and cost-effective operations. Industry leaders such as Coca-Cola, Pepsi Cola, Sun Pacific, Orchard View Farms, Paramount Farms, Wilson Batiz, Safeway, Colgate-Palmolive, Procter & Gamble, and Wyeth Pharmaceuticals have implemented Novazone’s ozone solutions. For more information, visit www.novazone.com.
Contact:
Connie Bordanaro
Director of Marketing Communications
Novazone, Inc.
925.454.0303
cbordanaro@novazone.com
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